Bring the fizz to your next job role
Jenna Whittingham will be drowning her sorrows this week after becoming the ninth candidate to get the boot on The Apprentice.
The wannabe entrepreneur is the latest to be fired after directing a disastrous video to sell English sparkling wine.
The teams were tasked with creating a marketing campaign to promote a home-grown alternative to champagne and then to pitch it to wine experts.
But Lord Sugar described Jenna’s promotional tape as like “a Carry On Boozing movie”, rather than the quality advert that her project manager on team Sterling, Rickey Martin, had asked her to complete.
Team Phoenix – led for the second week in a row by Tom Gearing, were picked as the winners of the task, leaving Ricky, Jenna and Stephen to battle it out in the boardroom.
I was expecting this episode to be vintage (pardon the pun), with Tom being a wine expert combined with the IT skills of Nick. But whilst Tom and Adam were busy getting tipsy at the tasting sessions, Nick was left to do all the marketing work.
Both teams failed to understand the task brief of building awareness to new customers and the marketing campaigns were flat and tasteless. It was Jenna’s bubble that burst in the end leaving seven potential prospects for Lord Sugar, all hoping to add that extra fizz to his business.
The men are outnumbering the ladies by five to two at this stage, and if I were a betting man, I’d be putting my money on Nick being the one to pop the champagne corks at the end of the series. It is slim pickings though, and I’m not actually sure any of the super seven remaining would have the abilities we look for when putting people forward for a top job.
Emotional intelligence is high on any employer’s wish list, alongside an ability to adapt to your surroundings and to read the non-verbal signs your team members give off. It’s building relationships with other people that will define success at work, and the winner of this year’s show will not be a loner. They need to be someone you would like to share a drink with down the local or even a glass of home-grown fizz. The way you interact with others is critical – listening and watching are almost more important than talking! And that’s a good job, considering that Jenna must have had the most annoying voice on TV, it’s enough to drive anyone to drink!

